Senior Trade Marketing Manager | Beverages Industry

Position Code: P00792
Job Term: Full Time

Number of Hiring: 1Pax

Industry: Beverages

Job Location: Phnom Penh

Salary: Negotiable

Closing Date: 30 June 2021

JOBS DESCRIPTION:

• Demonstrate strategic planning and execution, working closely with distributors, sales teams, and customers to build instore brand visibility and availability as well as to support BTL activations to achieve business objective covering main activities below:
• Trade Promotion
• Trade Engaging Program
• Trade Bonding Party
• Instore Visibility Program
• Tactical Promotion (Special Deal)
• Shop Sign & Lightbox Policy & Procedure and Registration Form
• Shop Sign & Lightbox Implementation and Controlling
• POSM/Premium Planning & Controlling
• POSM/Premium Allocation & Monitoring
• Trade Booth Activation
•  Develop and oversee the implementation of trade marketing plans and activities for the relevant channel and product categories to achieve defined business objectives
• Develop, monitor, and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
• Monitor, analyze, and leverage market trends, customer behavior, and competitor’s movement to deliver effective trade marketing activities based on an understanding of products, target customer groups, etc.
• Identify trade marketing upselling activities to integrate sales and marketing efforts
• Oversee and manage the implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
• Develop, manage, and monitor the execution of below the line marketing campaigns and go-to-market activities, including in-store promotional initiatives
• Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment, and evaluate the effectiveness of trade marketing plans
• Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/ activities to ensure holistic integration of efforts to meet customers' needs
• Align with clients on agreed plans related to merchandising/planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc.
• Collaborate with sales and brand team to maximize potentials of brand and product
• Monthly budget report and trade operation report tracking
• Perform other tasks assigned by the line manager

JOB REQUIREMENT:

• Minimum Education Level: Bachelor's Degree.
• At least 5 years’ experience with trade marketing in FMCG or Beverages
• At least 3 years’ experience in management
• Analytical skills and attention to detail
• An understanding of trends and an ability to respond to customers’ wishes
• Demonstrate sound knowledge and understanding of the business and industry
• The ability to manage and allocate budgets
• Good understanding of Channel Segmentation
• Good written and verbal communication skills
• Time and project management skills, including the ability to work on multiple projects at the same time
• Ability to think strategically and come up with campaigns
• Able to travel
• Good interpersonal skills
• Good written and communication skills

HOW TO APPLY:

Interested candidates are invited to submit your updated CV via Email address below or call us for more information. 
(Only shortlisted candidate will be contacted for interview)

Contact Person: Mr. LANG Rathana

Tel: +855 77 718 979

Email: jobs@unityconsult.asia

Address: 2nd floor, #2A, Street 21, Sangkat Tonle Bassac, Khan Chamkarmorn, Phnom Penh.